Finding listeners is one of the most challenging parts. After launching a new podcast, with over 4 million podcasts on Spotify alone, it’s no surprise that finding new listeners is becoming more challenging every day.
How you can find listeners for new podcast?
One of the important steps that I found to increase new podcast reach is to distribute it to additional places where people go to find podcasts.
As we all know, Apple Podcast is the most popular podcast listing platform.
There are other platforms, other directories that getting listed will help you find listeners for new podcast to increase your reach, build awareness, and get more ratings and reviews.
In this post, I’m going to share with you 5 best podcast directories that getting listed will help you attract new listeners and get more ratings and reviews.
Watch the video here:
Continue reading if you prefer the text version.
Even though most podcast listing apps and directories use iTunes API to automatically pull new podcasts, you need to make sure your podcast is listed in these 5 directories.
The first directory is Spotify
Spotify is the second most popular podcast listening platform with Apple Podcast being the first.
Also, when it comes to online audio brand awareness, Spotify is the first, even better than Apple Podcast.
Spotify is also available on Android, IOS, PC, and Mac.
Next is Google Podcast
Although Google Podcast accounts for less than 3% of podcast downloads, it has some major advantages that you should not overlook.
First, getting listed in Google Podcast will help you increase your reach to listeners using Android devices.
Getting listed in Google Podcast will also allow your podcast to be playable in Google search results, which is pretty convenient.
So you need to make sure your podcast is listed in Google Podcast, especially if your podcast episodes have searchable titles.
Learn more about Google Podcast here.
Next is Stitcher
By August 2022, Stitcher has over 40 million weekly users and over 100,000 available podcasts.
In addition to getting your podcast in front of more potential listeners, the app has built-in statistics, which it’ll show you some important information about your listeners, such as monthly active users, completion rate, and other important insight that will give you more knowledge about your listeners.
Next is Amazon Music
Amazon Music is a platform that is owned by Amazon.
Getting listed in Amazon Music will help you put your podcast in front of more listeners that enjoy long-form audio content.
Amazon Music has over 55 million listeners, and I believe some of those listeners are probably your target audience.
Next is Listen Notes
Listen Notes is not a podcast listening platform. It is a web-based podcast search engine.
You might think what is the point if people are not going to listen to my podcast? Well, Listen Notes is important for building brand awareness and discoverability.
For example, I use Listen Notes every day to find podcast guests and hosts for my client’s podcasts.
So, if you value awareness, Listen Notes is a good place to get listed.
Those are my top 5 podcast platforms and directories that you can use to find listeners for new podcast.
Read next: How to Plan Your Podcast Launch
Have you subscribed to my YouTube channel yet? Click here to subscribe if you haven’t.
On my YouTube channel, I am sharing some of the best tips, tricks, and tutorials that will help you launch and grow your podcast in the fastest way.
If this is something you are interested in, be sure to subscribe to my channel and get into epic mode!
If you want me to help you launch and grow your podcast without working crazy hours a week, schedule a free 20 minutes discovery call with me Here!
Happy Podcasting!
